May comScore Ratings: Yahoo Maintains Lead, Amazon and Ask.com Move Up

Yahoo attracted more unique visitors in May than any other sites, maintaining its #1 spot on comScore's monthly web rankings (see table; click to enlarge). The company said May saw heavy traffic on movie-related sites: "With this year’s impressive lineup of big-money summer blockbusters, it’s no surprise that Americans flocked to movie sites in May." Time Warner Network retained its #2 spot over all, as did Google sites at #3. Amazon (#7) and Ask.com (#8) each moved up a spot in the rankings. Advertising.com topped the list of internet advertisers, reaching 87% of all internet users in May, followed by Yahoo and ValueClick (each at 73%). Big gainers were ARTISTdirect Network, which jumped 13% in moving to #35, and Photobucket.com which moved up four spots to #29.

Sources: comScore
Commentary: Yahoo! Keeps It Lead: May Internet Traffic [24/7 WallSt.] • Major Ad Spenders Moving 20% of Budget to Online Media • Google Only Search Provider With YoY Gains
Stocks/ETFs to watch: Yahoo! Inc. (YHOO), Time Warner Inc. (TWX), Google Inc. (GOOG), Microsoft Corp. (MSFT), ValueClick Inc. (VCLK), Amazon.com Inc. (AMZN), IAC/InterActiveCorp (IACI). ETFs: Internet HOLDRs (HHH), First Trust Dow Jones Internet Index (FDN)

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