Corporate credibility has been the big loser in Yahoo's (YHOO) ongoing saga to find itself.

Yahoo's board of directors meets August 15 to appoint two new members who will join activist investor Carl Icahn in providing a so-called minority checks and balance. Two of the leading candidates are former Viacom (VIA) CEO Frank Biondi and former Grey Global Group CEO Ed Meyer.

Yahoo CEO Jerry Yang and his management team could be feeling vindicated by their reelection in a shareholder vote that has turned scandalous–but they shouldn't. It took a demand from major institutional investor Capital Research Global to conduct a recount, which revealed that Yang and company were reelected by fewer votes than originally reported in the certified results. In fact, Yang and Yahoo board chairman Roy Bostock each lost 19% of support as a result of what the company called a "truncation" error.

Yahoo is not at fault for the tabulating error by proxy accountant Broadridge Financial Services that now shows Yang with a 33% disapproval rating by shareholders. While the outcome of the vote remains the same, the bizarre development just raises more questions in an already unsettled situation involving Yahoo.

If Yahoo's shareholders are not all that happy, they neglected to convincingly demonstrate their dissatisfaction at Yahoo's annual meeting August 1. It was not the mutinous mandate for change suggested by months of hyped press coverage. Almost nothing turned out as expected. How could perception and reality be so different?

Yahoo's management appears to be retreating for a while to catch its breath, with its stock down 30% from when Microsoft (MSFT) first made its $47.5 billion offer to acquire the company for $33 a share in April. The future of Yahoo, whose formidability as an Internet leader has been lost in all the minutiae, rides on executing Yang's strategic vision.

The ball is now in Microsoft's court to resume a Yahoo search deal or merger. Time Warner (TWX) is completing plans to spin off the dial-up access and other ancillary businesses of AOL in order to more easily sell the Internet giant to Yahoo or Microsoft. In other words, after a lot of huffing and puffing this year, corporate credibility has a black eye all around the table.

For instance, it was widely reported for weeks leading up to Yahoo's annual meeting that Jonathan Miller was likely to join the Yahoo board with the endorsement of both Yang and Icahn. Time Warner CEO Jeff Bewkes waited until the eve of the shareholders' meeting to telephone Miller to tell him that his board of directors was unwilling to release him from a non-compete clause that prevents the former AOL CEO from working for competitors until March 2009. Miller's inability to join the Yahoo board was the biggest unexpected development of Yahoo's annual meeting–angering everyone, including Yang and Miller.

While the timing seems suspiciously related to Time Warner's plans to flip AOL to either Yahoo or Microsoft, informed sources say it was purely a matter of corporate governance. So why not say so up front when reports first circulated about Miller's appointment?

Yang insists that he has had a strategic growth vision for the company he created all along, but did not share it until Microsoft's offer to buy Yahoo. Had he not lost so many of his lieutenants in the process, Yang's efforts to put his company back on track would be more believable. The miscount of shareholder votes in support of Yang and his existing board added a new layer of mistrust to the ongoing saga.

While Icahn had good intentions in holding Yang's feet to the fire, all it took was gaining three seats on Yahoo's board to make him withdraw his proxy fight. Even Capital Research has not threatened legal action. Just how concerned are these guys?

And then there is Microsoft CEO Steve Ballmer. He wants–and needs–Yahoo so badly that he botched his pursuit of the Internet giant at nearly every turn. Six long months later, Microsoft is still wondering how to become more competitive with Google in search advertising.

None of the principals will comment on the situation, although sources say that Yahoo, Time Warner and Microsoft continue their informal discussions. Time Warner's latest quarterly financial reported Wednesday revealed how much pressure the company is under to make a deal, with AOL's earnings dropping precipitously. Conventional wisdom was that Miller's involvement would have been an asset to an AOL-Yahoo tie-up, although he also has been mentioned as a candidate to lead Microsoft's online businesses.

Since it would likely take at least another six months to work out a deal of some kind, Miller would then be free to participate. Miller, who has declined comment, appears to be the only clear winner so far, having been vindicated in his transformation of AOL from a subscriber to an ad-based company. Currently, Miller is launching start-ups as a partner of the venture capital Velocity Interactive Group, but his expertise and insights would make him valuable to future Yahoo or Microsoft search ventures.

The "bad date" metaphor voiced by a frustrated Yahoo shareholder last week seems more appropriate than ever. "You got the girlfriend who experienced the breakup and is now trying to convince the world that she was the initiator and not the victim. And that situation never works out for anyone," the shareholder said. Either by brilliant design or extraordinary default, Yang and Yahoo can still date.

Diane Mermigas

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This article has 8 comments:

  •  
    Aug 07 11:23 AM
    It was a proposed engagement and not a marriage. Engagements come before marriages and have to be done successfully before marriages.
  •  
    Aug 07 01:19 PM
    Why save it? It doesn't make sense. Microsoft doesn't understand Internet business, DOJ might not allow this combination, and AOL, with all nice words about Miller, is a dead company. AOL is not a winner here. Google is.
  •  
    Aug 07 01:47 PM
    It would be an embarassment for Microsoft to pursue a compnay operated by a bunch of clowns. There is no ethics with the current board. Microsoft is a leader and they will be able to get into the internet business on their own.
  •  
    Aug 07 01:51 PM
    At this point why would MSFT want any sort of affiliation with YHOO? All they have shown for the past weeks is how incapable they are at making decisions. Not to mention there stock is in the toilet. YHOO sentiment may be up (predictwallstreet.com), but I don't care how optimistic people are feeling right now. Yahoo is blowing it big time. Every time we think there going to rally and make the right move, they CONSISTENTLY don't.
  •  
    Aug 07 05:02 PM
    It would be an embarassment for Yahoo to get bought by a company operated by a bunch of clowns.

    Yahoo is a mediocre company, but they do a few things fairly well. Tell me even ONE MSFT product that survives on its merits (rather than monopoly power). Also, since Gates' exit, we see that Monkey-boy Ballmer can't even execute from a purely business POV. He couldn't woo Yahoo; he couldn't deliver an MP3 player of any consequence; and he decide to go ahead an ship Vista instead of scrapping it.
  •  
    Aug 07 09:19 PM
    I certainly hope not! Microsoft is big enough as it is. I even think Microsoft could stand to slim down a little especially in this economy.
  •  
    Aug 08 12:30 PM
    Any joker who thinks Microsoft was not able to do anything on their own or accomplished anything is a clown themself.
    Microsoft has accomplished more than any company and if you look at what they actually do to contribute back then you would know their ethics. Funny how a person could state that a compnay that successful is made up of people who has not accomplish anything.

    Balmer woo yahoo?? PLEASE. Microsoft has more money and profit and they do what any business would do. Yahoo is too ignorant and selfish to care about people who invest in them to do what a business should do. $33 was way too much to offer to Yahoo. I am glad it did not go through. YAHOO IS A BUNCH OF CLOWN !

    People invest in stock to make money. Microsoft cares enough about its shareholder to even buy back 20 bilion shares right now. This stock will only go up. They will do it in the next 3 mths period.

    Many people just hates it when a company is successful without any research done as to the details.

    Yahoo has even caused people in CHina to get imprisoned by releasing private info and now denying they had a big stake in China and it was sold??? What a bunch of unethical Board.
    DO YOU KNOW HOW MANY PEOPLE HAVE LOSS TONS OF MONEY IN WHAT THEY CALLED THIS UNDERVALUED COMPANY??

    Yahoo is just another AOL to be. A slow death.
  •  
    Aug 08 12:32 PM
    By the way. I guess Windows being in the majority household does not give the product merit. Microsoft started small just like anyone else in case you forgot and it was all done in most of our lifetime.
    They started at ZERO!!!

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